SCOPE: Content / Copy / Creative Strategy
Before the multibillion dollar valuations and 500,000 company-strong customer base, Airtable was just a Series A company with a killer product and a dream. I worked with their marketing team to develop a series of hyper-detailed content assets for existing and prospective customers alike. Blogs, ebooks, building their Airtable Universe community – we covered all the Bases (I'm sorry, I'll see myself out), showcased value and depth across use cases, and had a lot of fun doing it. Along the way, we put their nascent friendly, helpful brand voice into practice, refined foundational style guidelines, and evolved it all as they grew into a capital-U Unicorn.
Airtable Universe
A Beginner's Guide to Craft Beer
Blueprints
Case Study