SCOPE: Campaign / Copy
Delinea called Sköna for a campaign that would expand their reach beyond category leadership in Privileged Access Management and into overall leadership in the broad, highly competitive cybersecurity sector. We built them an ethos to rally behind with 'We're On It', framing Delinea as the trusted partner who secures all identities in the background without interrupting business innovation.
'We're On It' struck a chord immediately. The brand video and activations generated over 27M impressions across paid channels, doubled conversion rates on organic social, and drove landing page views with an impressive 2.8-minute average time-on-page in just two months. It even won a bronze SF ADDY in 2025.
Brand Video