SCOPE: Content / Copy / Creative Strategy
For the past five years, I've consulted with Outside Lands' marketing team on all things content, copy, and strategy. It's a range of deliverables: Web, socials, emails, push notifications, on-site announcements, paid ads... all the stuff that tells the story of the festival, before, during, and after the magical three days each year. The work reaches 200,000+ attendees during the festival and significantly more online, but the real coup? I get to hang out in Golden Gate Park and listen to bands when I'm not writing. Pretty sweet office, right?
Website - Carousel
Website - Ticker
Website - Taste of the Bay Area announcement
Website - Experience page
Instagram Post - Standard
Instagram Post - Standard
Instagram Post - Sponsor
Tweet - Standard
Tweet - Standard
Tweet - Sponsor