SCOPE: CAMPAIGN / Copy
AI may be revolutionary, but uncertainty around its implementation and use leads to slow decision making, long before risk actually becomes reality. WitnessAI makes anxiety go away for IT leaders, replacing it with all-important business momentum.
Sköna launched a brand platform, 'Work Without Doubt', with a campaign that amplified the confidence WitnessAI gives IT leaders. Bold redactions remove the doubtful part of anxious AI statements, revealing an underlying, confident truth.
The campaign helped put WitnessAI on the map as a serious AI player with high-impact OOH and digital campaign across San Francisco. Billboards on 101 near SFO during the Super Bowl and RSA, plus citywide bus-shelter takeovers, drove a lift in awareness, spiked site traffic during their funding announcement, and even landed a billboard writeup in news publications.
Campaign